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Vodafone 945: Own brand smartphones will drive low-cost smartphone market

(01/02/2011)

According to a new report by Juniper Research, shipments of entry-level smartphones are set to exceed 185m globally by the year 2015, driven initially by operators' own brand devices which are intended to boost data usage on their networks. Pricing of these low cost smartphones will come down from $150 in 2010 to $80 in 2015, due to increased competition and the availability of lower cost chipsets, states the report. Devices such as the Orange Boston and Vodafone's 945, manufactured under OEM... [more]